Developing a scale for value co-creation in producer-supplier relationships
| Year of publication: |
2025
|
|---|---|
| Authors: | Zengin, Mehmet Ali ; Yilmaz, Mustafa Kemal |
| Published in: |
Future business journal. - New York, NY : Springer Nature, ISSN 2314-7210, ZDB-ID 2837528-2. - Vol. 11.2025, 1, Art.-No. 164, p. 1-11
|
| Subject: | B2B value co-creation | Industrial marketing | Machinery manufacturing industry | Manufacturer-supplier relationship | Scale development | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration | Industrie | Manufacturing industries | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Skalenertrag | Returns to scale | Kundenwert | Customer value |
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