Developing an integrated revenue management and customer relationship management approach in the hotel industry
Amirhossein Vaeztehrani, Mohammad Modarres and Samin Aref
| Year of publication: |
2015
|
|---|---|
| Authors: | Vaeztehrani, Amirhossein ; Modarres, Mohammad ; Aref, Samin |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 14.2015, 2, p. 97-119
|
| Subject: | network revenue management | customer relationship management | hotel industry | loyalty programs | overbooking | stochastic dynamic programming | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Revenue-Management | Revenue management | Dynamische Optimierung | Dynamic programming |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309180