Developing and renewing marketing as a scientific discipline through reflexive cocreation
Anu Helkkula, Eric Arnould
| Year of publication: |
2022
|
|---|---|
| Authors: | Helkkula, Anu ; Arnould, Eric J. |
| Subject: | Cocreation | Consumer culture theory | Marketing theory | Philosophy of science | S-d logic | Value | Marketingtheorie | Konsumentenverhalten | Consumer behaviour | Service-Dominant Logic | Service-dominant logic |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-022-00244-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014225830