Developing and testing a measurement scale for SMEs' website quality (SMEs-WebQ) : evidence from Indonesia
Year of publication: |
2024
|
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Authors: | Fauzi, Abu Amar ; Sheng, Margaret L. |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 24.2024, 3, p. 1763-1794
|
Subject: | Brand awareness | E-commerce | Emerging markets | Purchase intention | SMEs | Website quality | KMU | SME | Website | Indonesien | Indonesia | Electronic Commerce | Schwellenländer | Emerging economies | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Markenimage | Brand image | Produktqualität | Product quality | Markenführung | Brand management |
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