Developing and testing a model of exhibition brand preference : the exhibitors' perspective
Year of publication: |
2013
|
---|---|
Authors: | Jin, Xin ; Weber, Karin |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 38.2013, p. 94-104
|
Subject: | Veranstaltungswirtschaft | Event sector | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management | China |
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