Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Nittaya Wongtada; Gillian Rice; Subir K. Bandyopadhyay
| Year of publication: |
2012
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|---|---|
| Authors: | Wongtada, Nittaya ; Rice, Gillian ; Bandyopadhyay, Subir |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 24.2012, 3, p. 147-167
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| Subject: | Internationales Marketing | International marketing | Marktforschung | Market research | Thailänder | Thais | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Herkunftsbezeichnung | Designation of origin | Messung | Measurement | USA | United States | Singapur | Singapore |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009566969