Developing artificial intelligence enabled Marketing 4.0 framework : an Industry 4.0 perspective
Shameek Mukhopadhyay, Rohit Kumar Singh and Tinu Jain
| Year of publication: |
2024
|
|---|---|
| Authors: | Mukhopadhyay, Shameek ; Singh, Rohit Kumar ; Jain, Tinu |
| Subject: | Artificial intelligence | Digital marketing | Dynamic capability | FMCG | Marketing 4.0 | Künstliche Intelligenz | Marketing | Dynamische Kompetenzen | Dynamic capabilities | Industrie 4.0 | Industry 4.0 |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-06-2023-0086 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015324689