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Fostering collaborative mind-sets among customers : a transformative learning approach
Kaski, Timo, (2019)
Comparative versus noncomparative sales pitches : impact on new product buying behaviors and moderating role of buyerseller relationship
Dianoux, Christian, (2015)
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul, (2016)
Developing buyer-seller relationships
Dwyer, F. R., (1987)
DESENVOLVIMENTO DOS RELACIONAMENTOS ENTRE COMPRADOR E VENDEDOR
Dwyer, F. Robert, (2006)
Output sector munificence effects on the internal political economy of marketing channels