Developing churn models using data mining techniques and social network analysis
Year of publication: |
c 2015
|
---|---|
Authors: | Klepac, Goran ; Kopal, Robert ; Mrsic, Leo |
Publisher: |
Hershey, Pa. : Information Science Reference |
Subject: | Kundenrückgewinnung | Customer recovery | Data Mining | Data mining | Soziales Netzwerk | Social network |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XVII, 308 S. graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Fallstudie ; Case study |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-1-4666-6288-9 ; 978-1-4666-6291-9 ; 978-1-4666-6289-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
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