Developing churn models using data mining techniques and social network analysis

Goran Klepac; Robert Kopal; Leo Mrsic

"This book provides an in-depth analysis of attrition modeling relevant to business planning and management, offering insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytic tools"--

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Year of publication:	c 2015
Authors:	Klepac, Goran ; Kopal, Robert ; Mrsic, Leo
Publisher:	Hershey, Pa. : Information Science Reference
Subject:	Kundenrückgewinnung \| Customer recovery \| Data Mining \| Data mining \| Soziales Netzwerk \| Social network
Description of contents:	Table of Contents [gbv.de]

Extent:	XVII, 308 S. graph. Darst.
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Fallstudie ; Case study
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-4666-6288-9 ; 978-1-4666-6291-9 ; 978-1-4666-6289-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010413065