Developing customer-based brand equity from both employee and customer perspectives
Chih-Hsing Liu, Wen-Pei Lin, Yu-Hung Lu and Yi-Jhan Huang
| Year of publication: |
2023
|
|---|---|
| Authors: | Liu, Chih-Hsing ; Lin, Wen-Pei ; Lu, Yu-Hung ; Huang, Yi-Jhan |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 32.2023, 3, p. 285-316
|
| Subject: | brand culture | brand equity | brand value | CBBE | engagement | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2023.2173350 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281014