Developing customer-oriented service bundles : the case of Finnish public healthcare
Henna Järvi, Mika Immonen and Mikko Pynnönen
| Year of publication: |
2016
|
|---|---|
| Authors: | Järvi, Henna ; Immonen, Mika ; Pynnönen, Mikko |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 11.2016, 3, p. 326-344
|
| Subject: | value creation | value co-creation | service bundling | customer orientation | market segmentation | social network analysis | public healthcare | Finland | Finnland | Leistungsbündel | Bundling strategy | Betriebliche Wertschöpfung | Value creation | Gesundheitsversorgung | Health care | Beziehungsmarketing | Relationship marketing | Gesundheitswesen | Health care system | Soziales Netzwerk | Social network | Marktsegmentierung | Market segmentation | Kundenintegration | Customer integration | Kundenwert | Customer value | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011667740