Developing customer relationship via Instagram : the case of Small and Medium Enterprises in Brunei Darussalam
Fairul Rizal Rashid and Abdul Wadi Abdul Jamal
| Year of publication: |
2024
|
|---|---|
| Authors: | Fairul Rizal Rashid ; Abdul Wadi Abdul Jamal |
| Published in: |
Customer relationship management : methods, opportunities and challenges. - New York : Nova Science Publishers, ISBN 979-8-89113-662-5. - 2024, p. 201-234
|
| Subject: | Instagram | business account | social media | e-commerce customer relationship management (ECRM) | small and medium enterprises (SMEs) | development country | Brunei | KMU | SME | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Electronic Commerce | E-commerce | Entwicklungsländer | Developing countries | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015072649