Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures
Gary D. Gregory, Liem Viet Ngo, Munib Karavdic
| Year of publication: |
2019
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|---|---|
| Authors: | Gregory, Gary D. ; Ngo, Liem Viet ; Karavdic, Munib |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 78.2019, p. 146-157
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| Subject: | E-commerce | Resources and capabilities | RBV | Marketing efficiencies | Export performance | Business-to-business exporting | Export ventures | Ressourcenorientierter Ansatz | Resource-based view | Electronic Commerce | Export | Unternehmenserfolg | Firm performance | Internationales Marketing | International marketing | Exportwirtschaft | Export sector | Lieferantenmanagement | Supplier relationship management | Wettbewerbsvorteil | Competitive advantage | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.03.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012026170