DEVELOPING NEW PRODUCTS AND REPOSITIONING MATURE BRANDS : A RISKREDUCTION SYSTEM THAT PRODUCES INVESTMENT ALTERNATIVES
Extent: | XII, 253 S. : GRAPH. DARST. |
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Series: | |
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Type of publication: | Book / Working Paper
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ISBN: | 0-471-04634-5 |
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Source: | |
Persistent link: https://www.econbiz.de/10004005901