DEVELOPING NEW PRODUCTS AND REPOSITIONING MATURE BRANDS : A RISKREDUCTION SYSTEM THAT PRODUCES INVESTMENT ALTERNATIVES
| Alternative title: | DEVELOPING NEW PRODUCTS AND REPOSITIONING MATURE BRANDS |
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| Year of publication: |
1980
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| Authors: | CAFARELLI, EUGENE J. |
| Publisher: |
NEW YORK (U. A.) : WILEY |
| Subject: | Produktplanung | Neues Produkt |
| Extent: | XII, 253 S. : GRAPH. DARST. |
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| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-471-04634-5 |
| Source: |