Developing online market research methods and tools - Considering theorizing interactivity: Models and cases
|Year of publication:||
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 25.1997, 4, p. 267-274
Clearing the credibility gap - Sweeping change was necessary if City investment organisation Gartmore was to remain competitive in a global market. Gary Storer and Cheryl Harris describe how Project Gazelle rose to the challenge
Storer, Gary, (1999)
Harris, Cheryl, (1998)
- More ...