Developing the concept of life-cycle service offering
Year of publication: |
2015
|
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Authors: | Rabetino, Rodrigo ; Kohtamäki, Marko ; Lehtonen, Heini ; Kostama, Hanna |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 49.2015, p. 53-66
|
Subject: | Life-cycle service offering | Industrial service business | Service-dominant logic | Service infusion | Service business models | Service-Dominant Logic | Dienstleistung | Services | Dienstleistungssektor | Service industry | Leistungsbündel | Bundling strategy | Lebenszyklus | Life cycle | Geschäftsmodell | Business model | Dienstleistungsmarketing | Services marketing | Dienstleistungsmanagement | Service management |
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