Developing the organization's sensemaking capability : precursor to an adaptive strategic marketing response
Year of publication: |
2007
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Authors: | Neill, Stern ; McKee, Daryl ; Rose, Gregory |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 6, p. 731-744
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Subject: | Organisationsforschung | Organizational research | Beziehungsmarketing | Relationship marketing | Kognition | Cognition | Wissen | Knowledge | Information |
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