Development and validation of a brand personality scale for employers of healthcare staff
Julia Schätzle, Jörg Lindenmeier, Iris Saliterer, and Florian Liberatore
| Year of publication: |
2024
|
|---|---|
| Authors: | Schätzle, Julia ; Lindenmeier, Jörg ; Saliterer, Iris ; Liberatore, Florian |
| Subject: | brand personality | human resource management | nonprofit hospitals | nurses | Rasch modeling | Scale development | Markenimage | Brand image | Krankenhaus | Hospital | Personalmanagement | Human Resource Management | Pflegeberufe | Nursing profession | Nonprofit-Organisation | Nonprofit organization | Markenführung | Brand management | Messung | Measurement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2022.2133067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014574602