Development and validation of the consumer disillusionment toward marketing activity scale
| Year of publication: |
2012
|
|---|---|
| Authors: | Pervan, Simon J. ; Martin, Brett A. S. |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 11.2012, 5, p. 339-346
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009668451