DEVELOPMENT - Embedded Brand: The Soul of Product Development - Durable goods, by definition, outlive any brand campaign. They are used over and over again until they break down or become obsolete. While they exist, they communicate brand values, whether explicitly or implicitly. You may not think of the members of your product development team as brand experts -- But it's a good thing they are.

Applied Design Research: A Mosaic of 22 Examples, Experiences and Interpretations Focussing on Bridging the Gap between Practice and Academics

Joore, Peter, (2022)

CASE STUDY - The forgotten bond: Brand identity and product design - Brand identity and product design: They're related, of course. But although products must be the most basic marketing tools, the relation between brand and product is often overlooked. How do you design products that communicate brand values? How do you derive brand values from your products?

Stompff, Guido, (2003)

How deep is your lab? : understanding the possibilities and limitations of living labs in tourism

Koens, Ko, (2024)