Development of a brand community engagement model : a service-dominant logic perspective
Kai Haverila, Matti Haverila and Caitlin McLaughlin
| Year of publication: |
2022
|
|---|---|
| Authors: | Haverila, Kai ; Haverila, Matti ; McLaughlin, Caitlin |
| Subject: | Brand community | Brand community engagement | Customer satisfaction | Motives | PLS-SEM | Relationship quality | Service-dominant logic | Service-Dominant Logic | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Marketingtheorie | Marketing theory | Kundenzufriedenheit | Social Web | Social web | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-01-2021-4390 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013165325