Development of blue ocean strategy in diary industry in Iran (evidence from Kalleh Company)
| Year of publication: |
2017
|
|---|---|
| Authors: | Amini, Mohammad Taqi ; Saravi-Moghadam, Nahid |
| Published in: |
International journal of management concepts and philosophy : IJMCP. - Olney, Bucks : Inderscience Enterprises, ISSN 1478-1484, ZDB-ID 2164930-3. - Vol. 10.2017, 3, p. 301-319
|
| Subject: | blue ocean strategy | BOS | red ocean strategy | value innovation | focus on the big picture | Strategisches Management | Strategic management | Innovation | Iran | Betriebliche Wertschöpfung | Value creation |
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