Development of brand equity : evaluation of four alternative models
Hong-Youl Ha, Swinder Janda and Siva Muthaly
| Year of publication: |
2010
|
|---|---|
| Authors: | Ha, Hong Youl ; Janda, Swinder ; Muthaly, Siva K. K. |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 30.2010, 5/6, p. 911-928
|
| Subject: | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Discounter | Discounters | Bank | Dienstleistungsqualität | Service quality | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003993304