Development of empirically based customer-derived positioning taxonomy for consumer electronics sector in the Indian emerging market
Natasha Saqib and Mir Shahid Satar
| Year of publication: |
2023
|
|---|---|
| Authors: | Saqib, Natasha ; Satar, Mir Shahid |
| Subject: | Brand | Positioning | Product and scale development and validation | Indien | India | Markenführung | Brand management | Markenimage | Brand image | Schwellenländer | Emerging economies | Elektronikindustrie | Electronics industry | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-12-2020-1568 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014454451