DEVELOPMENT OF SCALES TO MEASURE CUSTOMERS’ WILLINGNESS TO HAVE CONTROL AND THE CONTROL OFFERED BY SERVICE BUSINESSES
Year of publication: |
2017-08-30
|
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Authors: | KOC, Erdogan ; BOZ, Hakan |
Publisher: |
Association of Educational and Cultural Cooperation Suceava from Stefan cel Mare Universit |
Subject: | Perceived control | services marketing and management | cognitive control | behavioural control | decisional control |
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