Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Sophie C. Boerman, Eva A. van Reijmersdal, Esther Rozendaal & Alexandra L. Dima
| Year of publication: |
2018
|
|---|---|
| Authors: | Boerman, Sophie C. ; Reijmersdal, Eva A. van ; Rozendaal, Esther ; Dima, Alexandra L. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 5, p. 671-697
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| Subject: | Persuasion knowledge | sponsored content | scale development | advertising | skepticism | appropriateness | liking | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Wissen | Knowledge | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2018.1470485 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012492564