Developments in B to B and B to C marketing and sales automation systems
Year of publication: |
2021
|
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Authors: | Stone, Merlin ; Woodcock, Neil |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 28.2021, 2, p. 203-222
|
Subject: | content | customer data | information and communication systems | Marketing automation | marketing planning | sales automation | sales cycle | Automatisierung | Automation | Verkauf | Selling | Marketingmanagement | Marketing management | Marketing | Beziehungsmarketing | Relationship marketing |
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