Diagnosing global strategy potential : the world chocolate confectionery industry
Year of publication: |
2007
|
---|---|
Authors: | Yip, George S. ; Coundouriotis, George A. |
Published in: |
Effects of globalization on the firm. - Los Angeles [u.a] : SAGE. - 2007, p. 175-194
|
Subject: | Globalisierung | Globalization | Strategisches Management | Strategic management | Internationales Marketing | International marketing | Internationaler Wettbewerb | International competition | Süßwarenindustrie | Confectionery industry | Welt | World |
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