Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness
| Year of publication: |
2018
|
|---|---|
| Authors: | Lee, Saerom ; Baumgartner, Hans ; Winterich, Karen Page |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1057-7408, ZDB-ID 2021876-X. - Vol. 28.2018, 3 (22.01.), p. 412-436
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1028 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012082977