Did you notice us? : an eye-tracking investigation of sponsorship at the US Olympic swim trials
Ali B. Mondt, Alan Morse, and Zachary Evans
| Year of publication: |
2025
|
|---|---|
| Authors: | Mondt, Ali B. ; Morse, Alan ; Evans, Zachary |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 26.2025, 1, p. 124-140
|
| Subject: | Cognitive processing | Ecological validity | Eye-tracking | Fixation | Sponsorship effectiveness | Sponsoring | Sponsorship | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Sport | Sports | Sportveranstaltung | Sport event | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-03-2024-0053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015417331