Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl

We evaluate reference price models with regard to their ability to explain brand choices of individual households. Reference price models are of the adaptive expectations and extrapolative expectations types. Brand choice is analyzed by means of multinomial logit (MNL) models....

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Year of publication:	2001
Authors:	Hruschka, Harald ; Fettes, Werner ; Probst, Markus
Publisher:	Institut für Informationsverarbeitung und -wirtschaft <Wien>
Subject:	Kaufentscheidung \| Markenartikel \| Referenzpreis \| reference price

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Extent:	245760 bytes 18 p. application/pdf
Series:	Wirtschaftsuniversität Wien - Institut für Informationsverarbeitung und -wirtschaft - SFB Adaptive Information Systems and Modelling in Economics and Management Science - Forschungsbezogene elektronische Publikationen Report Series ; 2001, 49
Type of publication:	Book / Working Paper
Language:	German
Classification:	Subject matter and research method of business administration ; Marketing. Other aspects ; Terms and pricing policy ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

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