Extent:
444 S.
Ill., graph. Darst.
21 cm, 558 g
Series:
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. Bd. 67
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Thesis
Language: German
Thesis:
Zugl.: Hannover, Univ., Diss., 2012
ISBN: 3-8300-6567-1 ; 978-3-8300-6567-8
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10009559284