Extent:
338 S. : graph. Darst.
Series:
Schriften zum Marketing. - Berlin : Duncker & Humblot, ISSN 0343-5970. - Vol. 21
Type of publication: Book / Working Paper
Type of publication (narrower categories): Dissertation u.a. Prüfungsschriften
Language: German
Thesis:
Zugl.: Regensburg, Univ., Diss., 1986
ISBN: 3-428-06217-5
Source: