Die Marke in der Marke : Bedeutung und Macht des ingredient branding
Waldemar Pförtsch; Indrajanto Müller
| Year of publication: |
2006
|
|---|---|
| Authors: | Pförtsch, Waldemar A. ; Müller, Indrajanto |
| Publisher: |
Berlin : Springer |
| Subject: | Markenführung | Brand management | Vorleistungen | Intermediate goods | Markenimage | Brand image | Deutschland | Germany | Welt | World | Vorprodukt | Markenpolitik | Produktimage |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | XXII, 204 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [179] - 188 |
| ISBN: | 978-3-540-30057-1 ; 3-540-30057-0 ; 978-3-540-30057-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003227888