Die mediale Vermarktung des Sports : Strategien und Institutionen
Lutz Hafkemeyer. Mit einem Geleitw. von Horst-Manfred Schellhaaß
| Year of publication: |
2003 ; 1. Aufl
|
|---|---|
| Authors: | Hafkemeyer, Lutz |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Sportmarketing | Sports marketing | Fernsehprogramm | Television programme | Vertriebsweg | Distribution channel | Sportökonomik | Sports economics | Medienökonomik | Media economics | Theorie | Theory | Sport | Vermarktung | Fernsehen |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 194 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Köln, Univ., Diss., 2003 |
| ISBN: | 3-8244-7871-4 |
| Classification: | Sportorganisation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001763427