Die oorweging van die lewensvatbaarheid van 'n kleinsake-onderneming in die praktyk : 'n konsepsuele model

ENGLISH ABSTRACT: This research attempts to give an alternative conceptual model according to which potentialsmall business owners should construct market and financial viability studies for proposednew small enterprises.A study was made of the theoretical requirements prescribed for market and financialviability. This theoretical requirements were compared to the extent in which data ispresented in practice to financial institutions to meet their own viability requirements.Primary data was collected from the subsidiary companies of ABSA Bank and small businessowners in the Cape Peninsula.The final analysis suggests that very few small business owners conduct thorough marketor financial viability studies during start up or during the different growth phases of theirbusinesses. They rely mostly on banks and other financial institutions for guidance.A suggestion is made that financial institutions conduct their own research to determinewhether their requirements for market and financial viability are still viewed as realistic bysmall business owners.