Die Relevanz der Gastronomie als Instrument der Markenkommunikation
Markus Zeller. Mit einem Geleitw. von Christoph Burmann
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Authors: | Zeller, Markus |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenführung | Brand management | Werbewirkung | Advertising effects | Event-Marketing | Event marketing | Kommunikation | Communication | Markenimage | Brand image | Bier | Beer | Gastronomie | Restaurant industry | Deutschland | Germany | Markenpolitik | Gaststättengewerbe | Kommunikationsstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 422 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Dissertation, Universität Bremen, 2009 |
| ISBN: | 3-8349-1663-3 ; 978-3-8349-1663-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003809827