Die Wahl der Preislagen durch Konsumenten
Julia Jedrowiak
| Year of publication: |
2008
|
|---|---|
| Authors: | Jedrowiak, Julia |
| Publisher: |
Stuttgart [u.a.] : Kohlhammer |
| Subject: | Handelsmarketing | Retail marketing | Preismanagement | Pricing strategy | Wettbewerbsstrategie | Competitive strategy | Konsumentenverhalten | Consumer behaviour | Empirische Methode | Empirical method | Deutschland | Germany | Preispolitik | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XXIII, 410 S. graph. Darst. |
|---|---|
| Series: | Schriften zur Handelsforschung. - Stuttgart : Kohlhammer, ISSN 0080-7001, ZDB-ID 527070-4. - Vol. 101 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Köln, Univ., Diss., 2007 |
| Notes: | Literaturverz. S. 389 - 410 Erscheint: Juni 2008 |
| ISBN: | 3-17-020346-0 ; 978-3-17-020346-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003597560