Extent:
XXIII, 410 S. : graph. Darst.
Series:
Schriften zur Handelsforschung. - Stuttgart : Kohlhammer. - Vol. 101
Type of publication: Book / Working Paper
Type of publication (narrower categories): Dissertation u.a. Prüfungsschriften
Language: German
Thesis:
Zugl.: Köln, Univ., Diss., 2007
ISBN: 978-3-17-020346-4 ; 3-17-020346-0
Classification: Marketing
Source:
Persistent link: https://www.econbiz.de/10004908279