Differences between American and Indian consumers' visual images
Neha Patel, Natalia Vila-López and Ines Kuster-Boluda
| Year of publication: |
2013
|
|---|---|
| Authors: | Patel, Neha Chirag ; Vila-López, Natalia ; Kuster-Boluda, Ines |
| Published in: |
Cross cultural management : an international journal. - Bradford : Emerald, ISSN 1352-7606, ZDB-ID 2364733-4. - Vol. 20.2013, 1, p. 50-67
|
| Subject: | Firmenimage | Corporate reputation | Markenartikel | Brand | Bibliometrie | Bibliometrics | Nationalkultur | National culture | Indien | India | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009715753