Differences between early adopters of disruptive and sustaining innovations
Year of publication: |
2015
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Authors: | Reinhardt, Ronny ; Gurtner, Sebastian |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 1, p. 137-145
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Subject: | New product adoption | Consumer innovativeness | Disruptive innovation | Sustaining innovation | Structural equation modeling | Konsumentenverhalten | Consumer behaviour | Innovation | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Disruptive Innovation | Westliche Staaten | Western countries | Nachhaltigkeit | Sustainability | Technischer Fortschritt | Technological change | Strukturgleichungsmodell | Structural equation model |
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