Differences between TripAdvisor and Booking.com in branding co-creation
Maria Teresa Borges-Tiago, Carolina Arruda, Flavio Tiago, Paulo Rita
| Year of publication: |
2021
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|---|---|
| Authors: | Tiago, Maria Teresa Borges ; Arruda, Carolina ; Tiago, Flávio Borges ; Rita, Paulo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 123.2021, p. 380-388
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| Subject: | TripAdvisor | Booking | Brand image co-creation | Electronic word-of-mouth | Hotel | Virales Marketing | Viral marketing | Markenimage | Brand image | Hotellerie | Hotel industry | Social Web | Social web | Kundenintegration | Customer integration | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.09.050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012435336