Differences in advertising's effectiveness across age groups
Philip Mecredy, Lara Stocchi and Pamela Feetham
| Year of publication: |
2025
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|---|---|
| Authors: | Mecredy, Philip ; Stocchi, Lara ; Feetham, Pamela |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 44.2025, 2, p. 235-262
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| Subject: | advertising effectiveness | Cognitive evaluations | mental availability | older consumers | reach | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Altersgruppe | Age group | Kognition | Cognition | Werbung | Advertising | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2024.2370678 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015531693