Differences in brand perceptions for chocolate brands between italian and russian consumers
Year of publication: |
2011
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Authors: | Trevisan, Italo ; Neganova, Irina |
Published in: |
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg. - Wiesbaden : Gabler, ISBN 978-3-8349-2403-2. - 2011, p. 179-200
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Subject: | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Markenimage | Brand image | Süßwaren | Confectionery | Vergleich | Comparison | Italien | Italy | Russland | Russia |
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