Differences in customers' online service satisfaction across cultures : the role of thinking style
Lei Song, Srinivasan Swaminathan, and Rolph E. Anderson
| Year of publication: |
2015
|
|---|---|
| Authors: | Song, Lei ; Swaminathan, Srinivasan ; Anderson, Rolph E. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 22.2015, 1, p. 52-61
|
| Subject: | China | e-commerce | service quality | thinking style | United States | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce | USA | Online-Handel | Online retailing | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010503349