Differences in the spending of husbands and wives on products used by only one spouse
| Year of publication: |
2012
|
|---|---|
| Authors: | Heilman, Carrie M. ; Kaefer, Frederick ; Ramenofsky, Samuel D. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 20.2012, 3, p. 307-317
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Schmuck | Jewellery | Ehe | Marriage | Geschlechterunterschiede | Gender differences | Modellierung | Scientific modelling | USA | United States |
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