Different but equal? : a field experiment on the impact of recommendation systems on mobile and personal computer channels in retail
Dongwon Lee, Anandasivam Gopal, Sung-Hyuk Park
| Year of publication: |
2020
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|---|---|
| Authors: | Lee, Dongwon ; Gopal, Anandasivam ; Park, Sung-Hyuk |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 3, p. 892-912
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| Subject: | recommendation systems | mobile channel | conversion funnel | sales diversity | field experiment | mobile commerce | Personalisierung | Personalization | Vertriebsweg | Distribution channel | Mobile Business | Mobile business | Feldforschung | Field research | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Personal Computer | Personal computer | Experiment | Einzelhandel | Retail trade | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2020.0922 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012298133