Different Forced-Exposure Levels to Banner Advertisements
| Year of publication: |
2001
|
|---|---|
| Authors: | Cho, Chang-Hoan ; Lee, Jung-Gyo ; Tharp, Marye |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 41.2001, 4, p. 45-56
|