Differential effects of customers' regulatory fit on trust, perceived value, and m-commerce use among developing and developed countries
Narongsak (Tek) Thongpapanl, Abdul R. Ashraf, Luciano Lapa, and Viswanath Venkatesh
| Year of publication: |
2018
|
|---|---|
| Authors: | Thongpapanl, Narongsak ; Ashraf, Abdul R. ; Lapa, Luciano ; Venkatesh, Viswanath |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 26.2018, 3, p. 22-44
|
| Subject: | prevention versus promotion orientation | hedonic versus utilitarian motivation | trust | perceived value | m-commerce use | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Mobile Business | Mobile business | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jim.17.0129 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011924482