Differential effects of device modalities and exposure to online reviews on online purchasing : a field study
Larry Olanrewaju Orimoloye, Angeline Close Scheinbaum, Monika Kukar-Kinney, Tiejun Ma, Ming-Chien Sung and Johnnie Johnson
| Year of publication: |
2022
|
|---|---|
| Authors: | Orimoloye, Larry Olanrewaju ; Scheinbaum, Angeline Close ; Kukar-Kinney, Monika ; Ma, Tiejun ; Sung, Ming-Chien ; Johnson, Johnnie E. V. |
| Subject: | Werbung | Advertising | Online-Handel | Online retailing | Kauf | Purchase | Mobiltelefon | Mobile phone | Personal Computer | Personal computer |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2022.2090466 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362333